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When BWH’s Department of Communication & Public Affairs has a good story to share, odds are its nearly 2,000 fans on Facebook will hear about it. From an inspirational patient story to seasonal health tips, the department uses Facebook as a way to communicate with current and former patients, employees and anyone else who is interested in hearing about BWH.
Using Facebook for work-related use is not limited to Communication & Public Affairs and Marketing. The popular social networking site, along with Twitter and YouTube, is a communication venue for other departments and programs at BWH, including the Women’s Heart Health Website and the Center for Surgery and Public Health.
If you are interested in using social media for work-related purposes, including establishing an official site that represents BWH or any programs within the hospital, the Department of Communication & Public Affairs, in collaboration with Marketing and Planning, can provide assistance to guide the development of new social media sites, share knowledge and instruct on best practices.
All social media networks, including Facebook, Twitter and YouTube, follow the same basic policies as all other avenues of communication—namely, to be respectful and to ensure that your social networking activity does not interfere with your work commitments.
Remember that all other applicable BWH policies apply to the social media space, especially those related to patient privacy/confidentiality and computer, e-mail and Internet use. Policies and guidelines related to employee use of social media can be found online at www.bwhpikenotes.org/Employee_Resources/socialmedia/
Contact 617-534-1600 or BWHSocialMedia@partners.org for more information on using social media.
Become a fan! Visit www.facebook.com/BrighamAndWomensHospitalNews for the latest news from BWH’s Department of Communication & Public Affairs.