Letter from the Chief Medical Officer- Clinical & Research News - For and about the Physicians and Researchers of Brigham and Women's HospitalLetter from the Chief Medical Officer- Clinical & Research News - For and about the Physicians and Researchers of Brigham and Women's Hospital

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Dear Colleagues:

As we conclude the 2004 fiscal year and look to FY05, we now strive to complete the course set by the recently announced Strategic Plan, which Brigham and Women’s/Faulkner Hospitals has teamed up with Dana-Farber Cancer Institute to execute over the next five years.

BWH’s Department of Marketing and Planning has facilitated the effort to map out clinical objectives needed to stay competitive, within the local and national health care scene. I thank the Strategic Planning Council, task forces, advisory groups and specific departments that have made this comprehensive plan possible and will take us to the next level of integrated patient care delivery.

Much energy will be directed to five centers of excellence at BW/F—cancer care, cardiovascular services, neurosciences, orthopedics and arthritis and women’s health - these account for nearly 75 percent of our inpatient volume - as well as to our core specialty services that account for one-quarter of inpatient volume and a substantial portion of outpatient business. Supporting growth across the distributed campus will be an aggressive network development strategy to build referral relationships.

Growth is necessary in these critical service lines and others in order to achieve our mission and meet margin targets in support of BW/F’s current and future infrastructure development. The plan will help us as clinicians fully optimize existing resources in BW/F’s distributed campus, including the Dana-Farber/Brigham and Women’s Cancer Center. This distributed campus includes BWH, Faulkner, Dana-Farber Cancer Institute and 850 Boylston.

The goals of the Strategic Plan for the Clinical Enterprise will soon be integrated with the research and teaching plans currently being developed. Collaboration on all fronts of the hospital’s mission will help us achieve success with this comprehensive plan.

Look for more updates and articles focusing on strategy specifics to be included in future issues of BWH Medical Staff News.

Sincerely,

Andy Whittemore, MD
Chief Medical Officer